Mazda wins first of it’s kind award with their MX-30
Sihle Mkhize
Almost everyone wants to forget about year 2020 after Corona virus killed millions of people around the world.
But at least the makers of the Mazda MX-30 have something to remember about 2020.
This after they scooped the award for Design Car of the Year 2020-2021 at a car award show in Japan recently.
This is a newly established award in this year’s Car of the Year Japan Awards.
The MX-30 ‘s design was based on a concept called “Human Modern” and challenged the development of a new method of expression for Kodo Soul of Motion design.
Ikuo Maeda, Managing Executive Officer in charge of Design and Brand Style said: “It’s truly an honour to have the MX-30 receive this award as a token of high esteem for its design. I am truly grateful for all of those who have shown their support toward this model.
“In 2010, we started to apply Kodo design under the design philosophy of ‘breathing life into cars.’ As we strove to further mature Kodo design on its tenth year since birth, we were able to materialise its new directionality through the MX-30.
“Moving forward, we will continue to take pride in being a Japanese brand and remain committed to further improve Mazda’s design.”
MX-30 exterior is uncompromisingly simple to emphasize the vehicle’s beauty as a solid mass. The styling creates a friendly appearance, while the cabin design and freestyle doors express lightness.
The interior aims to give occupants a sense of “bathing in openness,” with its floating console and unique materials designed to minimize environmental impact. As the Mazda MX-30 has been introduced in the year of Mazda’s 100th anniversary, a material that has great significance to the company’s heritage cork is used in the vehicle’s interior to express tenderness and comfort.
Mazda aims to become a brand that creates special bonds with customers by enriching their lives with an experience of car ownership that provides joy of driving, the pure essence of cars.
